Meet Me at Limited Too

I am a child of the early 2000s. This fact has impacted my sense of self and sense of style in countless ways. One, however, notable impact is I was a preteen girl in the age of Limited Too. From age eight to twelve, Limited Too acted as my fashion barometer, guiding me toward the sparkly trends of the moment.

My love for Limited Too was in no way unique. Limited Too was created to inspire many a preteen fashionista. Founded in 1987, the store acted as young offshoot of the already established Limited brand. And it did so successfully. In its prime, Limited Too operated 600 stores nationwide.

For me, little brought more joy than walking into Limited Too for a day of shopping with my Mom. From the signature smiley face branded pajamas to their monkey mascot graphic tees, I wanted it all. Not to mention, the SPARKLES. Everywhere you'd look, there would be rhinestones and sequins galore. The crème de la crème, though, was always the latest line of sport themed attire. I never felt cooler than when decked in head to toe "DANCE" branded clothing.

I also loved the Limited Too pajama wear.

In 2004, Too Inc., the overseeing corporation for Limited Too, opened another line of preteen branded stores: Justice: Just for Girls. The inception of Justice came from the company's desire to show a better understanding of their preteen market (and a lower price point). In August 2008, it was announced that all Limited Too stores were to be discontinued and Justice would step into its place.

The transition of Limited Too to Justice occurred past my preteen shopping days. However, I still felt a great loss at the store that influenced so much of childhood. In 2012, I applied for a sales associate position at our local Justice and began an on-and-off fouryear career with the company. At the place where I once discovered my sense of style, I had the opportunity to help the next generation find theirs.

In 2020, Justice came to the same fate of its once sister Limited Too. Over 600 locations were closed by the end of the year. The store location where I was both a customer and associate, now sits empty. But those memories of the shopping days of my youth remain near and dear to my heart